Intro Crawl Your site and prepare the data What to Look For Inbound Links Outbound Links Depth Pages Crawled Vs. Pages That Actually Exist Crawl Path Site Organization Common Problems Inbound Links Pointing to the Wrong Place Too Many Outbound Links Parts of a Page Aren’t Being Crawled Duplicate Crawl Paths Pages Not Present In [...]

With Google getting smarter, and smarter everyday, many scalable linkbuilding methods are becoming obsolete. One method that remains scalable and relevant, according to linkbuilding expert Jon Cooper, is broken linkbuilding. The process runs a little something like this: Find Broken Links -> E-mail Webmasters about broken links -> Score Links in Return For Helping Out [...]

    In the world of search, accessibility is a big deal. It can affect whether users get to your website or not. Most of the work goes into optimizing your site so that Google can access your pages. More often than not, no one spends any time optimizing their website that Google doesn’t access [...]

AdWords has four different match types for keywords. These types are broad, modified broad, phrase, and exact match. Whenever you are beginning your campaigns you should always use the basic AdWords bidding strategy outlined in this article. Once your campaign has run, and you have data to begin changing your bids, the challenge begins. Phrase [...]

Some marketers have heard of the scarcity principle. If you haven’t, the scarcity principle describes the urge someone has to gather what they feel like they may not be able to attain in the future. So if something is scarce people will want more of it. This seems really simple, and one of the best [...]

            On the Google AdWords Platform you get 130 characters(25 for the headline, 35 for each description line, and the display URL) to grab the readers attention, qualify them as a potential customers, convince them you have what they need, set expectations of what they are going to find, and entice them to click your [...]

“I’m not going to tell you, because it took me years & 000’s of dollars to learn how to do it myself”-Some guy on LinkedIn   That is an actual quote pulled from a thread in a SEO/SEM group on LinkedIn. This attitude is all over the internet marketing world. Now out of context & [...]

Google Analytics is a great tool, the amount of information you can draw out of it is nearly endless. In fact there is so much information that the average person could easily be lost in the deep well that is Google Analytics. What sets the good apart from the great is not knowing how to [...]